Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum. It is now has a portfolio of more than 200 brands and labels.
The Bacardí family
Untameable Since 1862. The bat is always a symbol of good fortune. So, when Doña Amalia Bacardí spotted fruit bats in the family’s distillery, she insisted to use as their symbol. As a result, today it remains on the bottle, helping the family survive whatever fate throws at it.
Rum baron by day, freedom-fighter by night. Emilio Bacardí Moreau put his life and livelihood on the line. In order to aid Cuba in its fight for independence from Spain. Arrested, exiled and twice imprisoned for his beliefs and refusal to support Spanish rule. He was rewarded for his patriotism when he returned from exile. Then, he become the first freely-elected Mayor of Santiago de Cuba.