JACK DANIEL’S

1866 – 1911
 Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee.

1866

The Jack Daniel’s Distillery is officially established with Jack as the first Master Distiller. A few years later the distillery moves up the road to its present-day home to be closer to Jack Daniel’s prime resource, the mineral-rich Cave Spring Hollow.

1904

Old No. 7 takes a gold medal at the World’s Fair in St. Louis, Missouri.  It’s the first of seven gold medals Old No. 7 is awarded.

We’ve been bottling Tennessee spring water since 1866. With some notable modifications, of course.

Jack’s not-so-secret ingredient—limestone spring water—lives within the depths of a two-mile deep cave.

IT TAKES FIRE TO MAKE JACK The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.

Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.

We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.