CAMPARI Liqueur is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860. However, resulted in a recipe that still today remains a secret known only to the very few people in charge of the production process.
CAMPARI Liqueur is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. Many have tried to guess the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80. To this day, alcohol and water are the only known ingredients of its special and secret recipe. Its vibrant red colour, intense aroma and distinctive bitter taste make it extremely versatile, and the perfect base for some of the most famous cocktails around the world.
1860 – The origin
Novara, Italy – Gaspare Campari’s experiments culminate with the invention of a new beverage with a distinctive bitter flavour and a secret recipe which has been kept the same until today.
1904 – Getting bigger
On 1st October 1904, the first production plant opens in Sesto San Giovanni.
1915 – Camparino
The “Camparino” bar opens in the city centre next to the famous Duomo, and quickly became one of the symbols commonly associated with Milan, alongside fashion and design. Nowadays it is still operating under the ownership of the Miani’s Family.
1920 – Classic cocktails & the art liason
Classic cocktails get more popular and famous cocktail – such as the invention of Americano and Negroni. It’s the beginning of an era. Both cocktails are listed into the IBA Official drinks list, in The Unforgettable category. At the same time, many great artists of the time start working with Campari marking the beginning of the connection of the brand with the world of art. Leonetto Cappiello, for example, created the famous Spiritello sprite wrapped in an orange peel, an image that people still remember.
1930 – The Futuristic Age
Art became more geometrical and dynamic and styles were more distinctive. Thus, Campari’s advertising inevitably reflected these changes. An important turning point for advertising occurred when the brand embraced Depero’s fantastic world full of mechanical designs and organic shapes.
2016 – Today
The brand is distributed and renowned in more than 190 countries in the world, and keep on working together famous actors and photographers on the CAMPARI Liqueur Calendar – see more on the Calendar section.
A unique and unmistakable recipe has characterized Campari liqueur, the aperitif par excellence, for over 150 years. The inimitable CAMPARI Liqueur recipe, used as the basis of many cocktails served worldwide. More important, we kept the same since its inception and remained a closely guarded secret, passed down over the years. Campari was the result of Gaspare Campari’s experiments in concocting new beverages. Today, we still produced it with the same ingredients. Moreover, we are following the confidential recipe which remains a secret.
However, this secret is only known to the very few people in charge of the production process.
CAMPARI Liqueur is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water. However, people only know these last two ingredients of Campari liqueur. Many have guessed simply at the number of ingredients. However, some say there are 20 or 60, but others list the ingredients at 80.